Detroit Food System

Report Design

Detroit Food System

Publication design which aims to explore an innovative approach to how localizing the food system in Detroit, MI might impact the city and region. Design work includes illustrations and icon design, information design and infographics, and typographic layout design.

 

Role: Lead Designer
Studio: MESH Design and Development
Collaborators: Megan Bullock, creative director at MESH Design and Development
Client: Detroit Food and Fitness Collaborative, Urbane Development

Night of 1,000 Stories

Communications and Brand Manager

Gala Branding and Materials

Gala branding and invitation, email, and save the date design

Email Campaigns

Communications and Brand Manager

Email Campaign Design and Strategy

I designed email campaigns for 826 Boston which welcome new subscribers, support fundraising events, and encourage donations to annual appeals.

826 Boston

Communications and Brand Manager

Fundraising and program materials for the nonprofit youth literacy organization

In a multidisciplinary role at 826 Boston, I evolved and elevated existing brand materials to support everyday programming. Materials I designed like volunteer information sheets, email campaigns, and event branding inspired donations, energized volunteers, and encouraged event-sign up.

MASS Design Group

As the graphic designer at MASS Design Group, I lead the development of graphic standards and collaterals for the nonprofit architecture firm, in addition to supporting partner-facing exhibition and signage projects.

Design for the firm's tenth anniversary celebration report.

Layout design and editing for a publication
celebrating craft and conservation in architecture.

A booklet promoting the firm's work

2020 End of Year Report

 

Showcasing the firm's research and advocacy work.

Joelle Riffle | America’s Essential Hospitals Research Briefs

Junior Designer, MESH Design and Development with Megan Bullock, creative director

Under the lead of my creative director at MESH Design and Development, I was contributed to a range of projects under the America’s Essential Hospitals partnership. One such project was designing the format for the healthcare network’s Institute research briefs. Following the brand guidelines that we designed for America’s Essentials Hospitals, I developed a clear and sophisticated typographic system which allows a reader space and clarity to digest complex and rich information about the Institute’s findings. The briefs include content like visual representations of quantitative data via tables, charts, and graphs, appendices, lists, and callouts, all of which have to be distinctive and legible.

To view PDFs of a few research briefs that I designed, visit:

1. Healthy Mothers and Healthy Babies: Improving Prenatal Care in the Medicaid Population 2. Integrating Care Delivery in Four Essential Hospitals 3. Virginia Coordinated Care from the Community Physician Perspective

at a glance

A design reflection on reflecting on a year. A series of 8.5x11 inch posters/pages based on the readily available grid of a year/planner and the happenings and feelings built around that structure.

Download the whole PDF here.

(under)REPRESENT(ed)

Lead Designer
Exhibition branding, graphics, and web design for Parsons Alumni Exhibition

(under)REPRESENT(ed) was an event series and exhibition hosted at Parsons School of Design in fall
2017 for which I served as planning committee member and sole designer, developing the brand identity, web design, and print materials. The series and exhibition centered around Parsons alumni of color whose creative practices explore the lived experience of race and aim to dismantle systems of racism. The striking visual weight of the logotype underscores the paradox of underrepresentation in the arts, invoking the truth in this statement through the unique titling style and the myth, through an unmistakably bold and present visual identity. A minimal typographic system which uses just one type size of a round and open typeface and a deep purple and affecting orange allows for clarity while also making a frank and plain statement.

Live site: underrepresented.parsons.edu

Exhibit Branding

Branding, wall text, and promotions for the alumni exhibition

(under)REPRESENT(ed) Exhibition Design

Joelle Riffle | Teenage Dirtbag

"Make up your mind/decide to walk with me/around the lake tonight"

Teenage Dirtbag Zine is about coming of age in the early 2000s and how that affected my attraction, sexuality, and conceptions of masculinity and femininity. The way men were represented in pop culture informed the kind of people I'm attracted to and the things I find charming and romantic and sexy. 

Contents include: 
A playlist to better explain what I mean, a brief history of me and boys and cars, a confession about being one of the guys, an offering on my favorite movie and movie guy, a musing on how being queer affects all of this, and thinking about me in the future.

Riso printed and staple-bound zine
8.5 x 5.5 inches, 16 pages

$8.00 + Shipping

Buy Here or email me at hi [at] joelleriffle.com
You can also buy a digital print which you can print at home.

And the playlist is free.

Parole Preparation Project

Logo Design

Logo design for an organization which supports parole-eligible incarcerated people prepare parole applications.

Joelle Riffle | Ladybugs

Role: Designer, photographer, videographer, writer

Ladybugs is an exploration of female (woman-identified, as well as queer and gender non-conforming) friendships.

Ladybugs aims to tell stories of strong gal pal-ships and start conversations about the importance of those dynamics and bonds in our personal lives, collective unconsciousness, and pop culture. This project is a multimedia, multi-platform experience, centered around an interview session with a few pairs of folks talking with me and each other about their relationship.

Link: ladybugs.aslittlefear.co