Joelle Riffle | West Side Main Street

 

 

 

Role: Designer
Studio: MESH Design and Development
Collaborators: Megan Bullock, creative director and lead designer. Josh Dodd, lead developer. Pat Eason, developer. Sofia Falcon, designer. Dahye Lee, designer.
Deliverables:Branding (later developed by collaborators into print and web)
Brief: Design branding for the neighborhood association, including accompanying illustrations
Description: Designed base logo that was later developed by other designers into a full branding, print and web system. Developed storytelling aspect of brand through a series of digital vector illustrations to capture the spirit of the west side.