Joelle Riffle | (under)REPRESENT(ed)

Lead Designer
Exhibition branding, graphics, and web design for Parsons Alumni Exhibition

(under)REPRESENT(ed) was an event series and exhibition hosted at Parsons School of Design in fall
2017 for which I served as planning committee member and sole designer, developing the brand identity, web design, and print materials. The series and exhibition centered around Parsons alumni of color whose creative practices explore the lived experience of race and aim to dismantle systems of racism. The striking visual weight of the logotype underscores the paradox of underrepresentation in the arts, invoking the truth in this statement through the unique titling style and the myth, through an unmistakably bold and present visual identity. A minimal typographic system which uses just one type size of a round and open typeface and a deep purple and affecting orange allows for clarity while also making a frank and plain statement.

Live site: underrepresented.parsons.edu