Not Going Back conference design

Not Going Back

Lead Designer and Organizer

Branding and event graphics for day long conference

In response to the then-impending 2017 Presidential Inauguration, a group of concerned staff and faculty under the lead of the Director of Social Justice Initiatives at The New School planned and implemented a one-day conference of community building. As part of this group, I developed the brand identity, print materials, digital signage, and tote bags for the event. In a period highly saturated with imagery challenging the political climate, it was important for the identity of this event to challenge the visual signifiers of how political activism and resistance has and continued to be branded in 2017 and beyond while being legible as part of such a movement. In deference to the sense of social, political, and philosophical displacement and confusion that we felt around that day, I created a visual that references a mangled and distorted American flag, a symbol of the need to reinvent and remix our understanding of our country.

Not Going Back conference design

Joelle Riffle | Cleveland Bazaar

Cleveland Bazaar
Lead Designer
Brand guidelines including type system, preferred colors, and recommended brand applications, event signage, patterns and illustrations, social media graphics and templates, website refresh, stickers and enamel pins, print doc templates

Longtime collaborator, Cleveland Bazaar owner and founder Shannon Okey approached me to grow the visual identity and suite of assets for the Cleveland Bazaar brand. Using the existing logo designed by Katie Major at Fuzz Creative, I developed a visual language which is distinctive from other craft shows and local events while remaining true to the Cleveland Bazaar story and community. The bright and punchy visuals are evocative of the handmade and communal aspects of the brand. The brand also needed to be fun and easy for Shannon and her team to implement and adapt based on seasons and themes on the fly, which brings the entrepreneurial spirit from branding concept to practical application.

Selection from Brand Guidlines

Holly Corey Long Logo

Joelle Riffle | Holly Corey

Lead Designer, MESH Design and Development with Megan Bullock, creative director
Branding and print design, including surface design

Holly Corey is an independent designer of activewear for young gymnastics and athletes. In designing Holly’s branding, i was inspired by the motion and path of a gymnast or dancer and wanted to embue that sense of vitality and physical energy into the work.