Joelle Riffle | Kayi and Wilkes

Lead Designer, MESH Design And Development
Branding, web design, and business cards
kayiandwilkes.com

When Varsha Kayi and Lindsey Wilkes formalized their immigration and asylum law practice in Washington DC, they approached MESH to design a brand and website that would mirror their level of professionalism and expertise, while standing out among an industry saturated with conservative logos and websites. I designed a site for them that reflects the highly personal and human quality of their work, invoking the sense of dignity and individuality with which they treat each of the clients they advocate for in their law practice.

Joelle Riffle | West Virginia Head Start

Lead Designer, MESH Design And Development
Web design
wvheadstart.org

In designing the website for West Virginia Headstart, I intended to create an inviting and uplifting experience for the user, understanding the organization’s mission to support families who are in great need and that potential users are such families seeking help, which can be a heavy and intimidating moment. The visual design is graphic and vivid, making use of familiar interlocking geometric shapes in a tetrahedron motif, which speaks to not only the organization’s work with young children but the idea of foundational and integrated needs and supports that we all have and rely on. I was especially struck by the stories of families and individuals who are part of the West Virginia Headstart community and were to be featured on the site through written content and photography. Wanting to highlight and create a special encounter with these individuals, I designed unique horizontal scrolling page to exhibit each story in a way that stood out from the other information pages of the site.

Joelle Riffle | JQD Salt

Designer, MESH Design and Development
Web design
jqdsalt.com

Collaborators: Megan Bullock, creative director and lead designer. Josh Dodd, lead developer. Pat Eason, developer. Lauren Stonestreet, photography. Elizabeth Haddad, writer.

Inspired by archival print materials found on the Dickinson farm property, we designed a suite of branding and print materials to support JQ Dickinson Salt-Works, a unique salt company founded by a family in West Virginia. We worked closely with the family over some years to help them define their messaging and approach, situating themselves in the specialty food industry with sophisticated yet wholesome design materials that reflect the care and craft of their product. I lead the design work, building a special and custom experience that mirrors the evocative ephemera that is part of the tradition of the Dickinson farm and family.