Joelle Riffle | Economic Analysis of the Detroit Food System

Lead Designer, MESH Design and Development with
Megan Bullock, creative director  and partners Detroit Food
and Fitness Collaborative and Urbane Development
Publication design, including illustration and icon design, information design, infographics, and typographic layout.

I designed a publication which aims to explore an
innovative approach to how localizing the food system in Detroit, MI might impact the city. The goal of this project
was to make as clear as possible a compounded set of issues. Practically, that means designing a thorough typographic system within a clean and airy layout which does not overwhelm the reader but allows them to better understand the various hierarchies. This also means resolving as much information as possible into visuals, developing infographics, charts and tables, narrative illustrations, and so on to bring the content to life. Download the PDF here.