Brand Identity and Template Design for Arts Advocacy Organization

A brand identity to launch two bold initiatives in support of New York’s artists

Brief

Creatives Rebuild New York launched two projects to fund artists and their work, the Artists Employment Program and Guaranteed Income for Artists. I worked alongside their team to design two parallel brands and materials in advance of the application period for both projects opening in spring 2022.

Role

Brand Identity Designer

Studio

Joelle Riffle

Collaborators

Deliverables

Brand identity featuring a logo for each of the two programs, outreach poster, presentation template, document template, social media template

Client

Creatives Rebuild NY is a three-year, $125 million investment in the financial stability of New York State artists and the organizations that employ them. CRNY provides guaranteed income and employment opportunities for 2,700 artists whose primary residence is in New York State.

The logomark references the work of Ellsworth Ausby, an African American artist whose work was supported by the Comprehensive Employment and Training Act (CETA), a predecessor to CRNY’s Artists Employment Program.

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The brand identity encompasses all the materials the organization need to begin outreach — social media and poster templates, decks for information sessions, and document templates. Now, more than 500 artists and 115 organizations have participated in the two programs.

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