Starting in winter 2021, I engaged with the the team at The Passive House Network on a multi-phase collaboration to reimagine their brand. We started with a series of workshops to identify key messages and values, setting a north star for the direction of the brand moving forward. Over the next several months, I developed a brand identity including a logo package, presentation templates, social media templates, and more. The following year, we expanded the brand into sub branding to represent their education work.
Left: Passive House brand colors, designed to stand out in a field oversaturated with greens and yellows in the sustainable building sciences.
Above: The logo mark extends easily into adaptable graphic assets for materials like hero images.
The education subbranding is employed through course graphics on the organizations website.