Exhibition design for international conservation organization | The Ellen DeGeneres Campus of the Dian Fossey Gorilla Fund

An education gallery within an expansive campus celebrating the work of the renowned primatologist Dian Fossey and the conservation work she influenced

Brief

Exhibition graphic design for the Cindy Broder Conservation Gallery at the Ellen Degeneres Campus of the Dian Fossey Fund

Role

Exhibition graphic designer

Studio

MASS Design Group

Collaborators

Exhibition Design (Schematic + Detailed) and Production: Joelle Riffle; Exhibition Concept by Local Projects; Concept Design: Rick Valicenti and Anna Mort (THIRST) (Graphic and 3D typology concepts, fonts and colors); Renderings and 3D; Design and Visualization: Bethel Abate (MASS); Additional renderings: Miguel Roldán Signes (MASS); Exhibition Design: Maggie Jacobstein Stern (MASS); Design Principal: Amie Shao (MASS); Design Manager: Emily Goldenberg

Deliverables

Exhibition graphic design (schematic and detailed design)

Client

The Ellen DeGeneres Campus of the Dian Fossey Gorilla Fund in Rwanda is a center for gorilla conservation and scientific research.

To protect mountain gorillas is to research and conserve interconnected animals.

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A set of human-scale fabric banners welcome guests to the exhibition and introduces each section.

Visitors are invited to take a personality quiz that inspires their next steps in their paths to being everyday conservationists. Visitors can also take their photos, sealing their pledge with a pic.

A timeline celebrating the life of Dian Fossey grounds the viewer in her extraordinary story and life’s work, continued by the Dian Fossey Gorilla Fund.

An introduction to some notable gorillas in the Virunga Mountains engenders empathy for gorillas by sharing ways in which they live, love, mourn, and raise their families much like humans.

Seven story plinths tell the story of Dian Fossey and, educate visitors on gorilla life, and explore the conservation work of the Dian Fossey Gorilla Fund (DFGF.) Historical images and modern images compliment the narrative, set in both English and Kinyarwanda.