Sustainable Architecture and Construction Education Logo and Brand

Inspired by modernist graphic design for science and technology, a brand representing a vision for “sustainable, post-carbon, all-renewable energy future.”

Brief

I engaged with the the team at The Passive House Network on a multi-phase collaboration to reimagine and structure their visual brand.

Role

Brand identity designer

Studio

MASS Design Group, Joelle Riffle

Collaborators

Deliverables

Logo and brand identity, social media templates, education sub-branding

Client

The Passive House Network is a high-performance building literacy program, offering education on designing and constructing buildings that are efficient, comfortable, affordable, resilient, and healthy.

We started with a series of workshops to identify key messages and values, setting a north star for the direction of the brand moving forward.

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The logo mark extends easily into adaptable graphic assets for materials like hero images.

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Over the next several months, I developed a brand identity including a logo package, presentation templates, social media templates, and more.

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Chapter subbranding consolidates regional groups under the larger network.

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Passive House brand colors, designed to stand out in a field oversaturated with greens and yellows in the sustainable building sciences.

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The education subbranding is employed through course graphics on the organizations website.

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