Exhibition Branding and Graphics for Women Artists Retrospective
As They Saw it: Women Artists Then & Now
Designing a thoughtful and engaging experience that amplifies the voices of women artists.
Brief
This project required an exhibition design that elevated the themes of women’s creativity and resilience while addressing the logistical needs of two distinct museum settings.
Role
Exhibition Graphic DesignerStudio
Joelle RiffleCollaborators
This exhibition was co-curated by Martina Tanga and Erica Hirshler, Museum of Fine Arts, Boston, Maggie North and Sophie Combs, Springfield Museums; and Ann Cannon and Julia Madore, Fenimore Art Museum.Deliverables
- Exhibition brand identity - Title wall design - Exhibit section labels and artwork label templates (bilingual) - Interactive exhibition brochure design and productionClient
"The MFA has shared works from its collection with four partner museums across the Northeast as part of the Art Bridges Initiative. This program by the Art Bridges Foundation builds on its mission to expand access to American art across the United States."
To serve audiences across both museums, all exhibition text, labels, and brochures were designed in English and Spanish with equal prominence. The design ensures clarity, readability, and a harmonious presentation, supporting the Springfield Museums' community-oriented mission while making the exhibition accessible to diverse visitors.
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Print Design
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