Branding and Website Design for AAPI Advocacy Organization

A vibrant, unapologetic brand amplifying the voices of AAPI communities in Massachusetts.

Brief

The goal was to create a cohesive brand and digital presence that reflects the dynamic, vocal, and action-oriented nature of APIs CAN while celebrating the diversity and nuance of its coalition.

Role

Brand and Web Designer

Studio

Joelle Riffle

Collaborators

Deliverables

Brand Toolkit: Logo, typography, color palette, and brand guidelines Website: Squarespace design and build with CMS guide and training Templates: Canva designs for social media, reports, and documents

Client

The Asian and Pacific Islanders Civic Action Network (APIs CAN) is a grassroots coalition dedicated to building political power and advancing systemic change for underrepresented Asian American and Pacific Islander communities. APIs CAN brings together a diverse range of voices—working-class, immigrant, and intersectional—to redefine the narrative of Asian Americans and fight for justice through bold, unapologetic activism.

A monogram inspired by brush-inflected writing systems across Asian cultures, with clean geometric forms referencing traditional "chop" seals.

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Vibrant shades of cinnabar red-orange, jade green, and community-focused orange, diverging from traditional red-centric designs while maintaining cultural resonance.

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FF Angie Pro, a serif font with brush-inspired details, paired with clean sans-serif elements for accessibility and readability.

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Flexible Canva templates for social media graphics, reports, and letterhead to support APIs CAN’s ongoing campaigns and communications.

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A Squarespace site that serves as a clear, accessible resource for community members, offering information on platforms, campaigns, and resources. The design balances boldness and clarity, ensuring both visual appeal and functionality.

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Asian Pacific Islanders Civic Action Network Branding and Web Design

A vibrant, unapologetic brand amplifying the voices of AAPI communities in Massachusetts.

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