The clean, inviting design featuring a cheerful yellow background, reminiscent of a welcoming home kitchen connects with home cooks while reflecting the professional culinary expertise of the hosts.

By referencing beloved Americana cookbooks and home kitchen aesthetics, the design evokes warmth and a shared love for cooking traditions.

The project brought together two culinary powerhouses, Kenji López-Alt and Deb Perelman, each with a devoted following, to launch a podcast that became an instant favorite. Despite this, the hosts didn't want their likenesses featured, so we had to find another compelling symbol. We landed on a white linen apron, symbolizing the thoughtful yet humble craft of cooking.

Post-launch, The Recipe quickly gained acclaim, earning spots on Esquire’s 26 Best Podcasts of 2024 and The New York Times’ 7 Podcasts to Inspire a New Hobby. With over 25.5k Instagram followers and a 4.7-star Apple Podcasts rating, the brand’s cohesive, timeless design continues to resonate with its growing audience.

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