Custom Branding and Podcast Artwork for Black Entrepreneur Network
Building Black Podcast and Founders International
Bold, joyful design celebrating Black entrepreneurs and their stories.
Brief
The goal was to design a visual identity for Building Black Podcast that captures its energy, creativity, and focus on storytelling while standing apart from conventional representations.
Role
Podcast Artwork DesignerStudio
Joelle RiffleCollaborators
Deliverables
Logomarks, podcast artwork, Squarespace website style recommendations, style guide PDF, and Canva templates.Client
Founders International is a network dedicated to uplifting Black builders, entrepreneurs, and intrapreneurs. Its flagship project, Building Black Podcast, explores inspiring stories of Black innovation and entrepreneurship.
The challenge was to create a cohesive visual identity that reflects the motivating and community-centered spirit of Building Black Podcast while avoiding visual clichés. Key design priorities included:
A bold, geometric graphic draws inspiration from timeless Black media like Motown and midcentury album art, capturing the energy and rhythm of a spinning record. This dynamic design embodies momentum, creativity, and the storytelling essence of Building Black Podcast.
The design balances vibrant color with approachable typography, creating a look that is motivating, inviting, and effortlessly engaging. This thoughtful aesthetic connects the brand’s joyful and community-focused identity with its forward-thinking mission.
