Newsletter Logo
The Offbeat
A rhythmic logo for a newsletter integrating insights from business and music
Brief
Logo design and brand identity to support the relaunch of Allison Stadd’s substack newsletter
Role
Logo designerStudio
Joelle RiffleCollaborators
Deliverables
Logo design and brand identityClient
The Offbeat is a newsletter about “rethinking work/life balance using cues from music, culture, and psychology.”
The custom letterforms were inspired by jazzy 1970’s typography and piano keys.
For the each newsletter’s header image, I designed a set of easy-to-use glyphs that Allison can apply to relevant black and white photos, instantly branding relevant open source stock photos.
A simple black and white (or near-white) color scheme is punched up with red accents, showing up as a signature line or accent on a photograph.
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Branding
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