Sustainable Architecture and Construction Education Logo and Brand
The Passive House Network
Inspired by modernist graphic design for science and technology, a brand representing a vision for “sustainable, post-carbon, all-renewable energy future.”
Brief
I engaged with the the team at The Passive House Network on a multi-phase collaboration to reimagine and structure their visual brand.
Role
Brand identity designerStudio
MASS Design Group, Joelle RiffleCollaborators
Deliverables
Logo and brand identity, social media templates, education sub-brandingClient
The Passive House Network is a high-performance building literacy program, offering education on designing and constructing buildings that are efficient, comfortable, affordable, resilient, and healthy.
We started with a series of workshops to identify key messages and values, setting a north star for the direction of the brand moving forward.
The logo mark extends easily into adaptable graphic assets for materials like hero images.
Over the next several months, I developed a brand identity including a logo package, presentation templates, social media templates, and more.
Chapter subbranding consolidates regional groups under the larger network.
Passive House brand colors, designed to stand out in a field oversaturated with greens and yellows in the sustainable building sciences.
The education subbranding is employed through course graphics on the organizations website.
